Insights & Strategies for
Smarter Conversions
Stay ahead with the latest on AI-powered social commerce, comment automation, and conversion optimization.
Stay ahead with the latest on AI-powered social commerce, comment automation, and conversion optimization.
Stay ahead with the latest on AI-powered social commerce, comment automation, and conversion optimization.

Most “social media management tools” were built for a world that no longer exists — a world where the hard part was scheduling posts and eyeballing a calendar grid. That world is gone. The hard part now isn’t publishing content. It’s everything that happens after you hit post: the 4,000 comments, the DMs, the buying [...]
Justin Perdue
September 4, 2026

Hi there, My take A couple of weeks ago I wrote that the best software is starting to act on its own, and I hinted that something big was in heavy testing. Here it is. Until this week, a campaign sent everyone messages on the same fixed schedule. The loyal customer who always replies at [...]
Jason Tremblay
August 26, 2026

Hi there, 🍻 First, an invitation If you’re in Central Florida next week, come spend Wednesday evening with us. On August 19 we’re hosting AI After Hours at our Orlando HQ, 5 to 7pm, with ONE Agency and the Orlando Chamber of Commerce. No stage, no jargon, no sales pitch. Just a straight answer to one question: [...]
Jason Tremblay
August 12, 2026

Hi there, My take Yesterday we hosted Mara Lezama Espinosa, Governor of Quintana Roo, home to Cancún, the Riviera Maya, and Tulum, at our Orlando offices. It was a genuine honor to welcome her and say, in person, “Madame Governor, welcome to Orlando.” We talked about the future of tourism and how AI can help [...]
Jason Tremblay
August 6, 2026

Hi there, My take: Trust in AI is earned by watching it work, not hearing about it. Every week I get asked some version of the same question: “Can I actually see how the AI will respond before I turn it loose?” It’s the right question, and until now the honest answer was “sort of.” [...]
Jason Tremblay
July 29, 2026

The market for AI customer engagement split into two phases in 2026: the pilot phase (2024-2025, asking “does AI work?”) and the production-scale phase (2026-present, asking “how do we operate this at scale?”). Most brands are still in pilot mindset. Here’s what the operators actually doing this at scale are thinking about, learning from our [...]
Brooke Tremblay
July 27, 2026

Hi there, Greetings from London! The most interesting conversations we’re having right now don’t sit in one time zone. This week alone has us in London: an evening with the Institute of Travel and Tourism at the House of Lords, meeting with partners and technology peers, and tonight, a room full of the founders, business [...]
Jason Tremblay
July 22, 2026

Hi there, One thing I’m seeing For the last couple of years, most companies treated AI-driven customer engagement as an experiment. A pilot on one channel. A small test. Something to keep an eye on. That phase is ending. What I’m watching right now is volume: enterprises moving their entire comment and conversation operations onto [...]
Jason Tremblay
July 15, 2026