BlogInsights & Strategies for
Insights & Strategies for
Smarter Conversions
Stay ahead with the latest on AI-powered social commerce, comment automation, and conversion optimization.
BlogInsights & Strategies for
Insights & Strategies for
Smarter Conversions
Stay ahead with the latest on AI-powered social commerce, comment automation, and conversion optimization.
The Signal
The Signal #006: ChattiStudioā¢ is here, and it changes everything. Next: Mexico City
Hi there, My take: Trust in AI is earned by watching it work, not hearing about it. Every week I get asked some version of the same question: āCan I actually see how the AI will respond before I turn it loose?ā Itās the right question, and until now the honest answer was āsort of.ā [...]
Jason Tremblay
July 29, 2026
AI & AutomationBusiness Growth & ROI
The Pilot-to-Production Shift in AI Customer Engagement: What Changed in 2026 (And Why Every Brand Missed It)
The market for AI customer engagement split into two phases in 2026: the pilot phase (2024-2025, asking ādoes AI work?ā) and the production-scale phase (2026-present, asking āhow do we operate this at scale?ā). Most brands are still in pilot mindset. Hereās what the operators actually doing this at scale are thinking about, learning from our [...]
Brooke Tremblay
July 27, 2026
The Signal
The Signal #005: From product to platform, and cocktails in London
Hi there, Greetings from London! The most interesting conversations weāre having right now donāt sit in one time zone. This week alone has us in London: an evening with the Institute of Travel and Tourism at the House of Lords, meeting with partners and technology peers, and tonight, a room full of the founders, business [...]
Jason Tremblay
July 22, 2026
The Signal
The Signal #004: The roadmap’s loaded, and the bar’s open in London
Hi there, One thing Iām seeing For the last couple of years, most companies treated AI-driven customer engagement as an experiment. A pilot on one channel. A small test. Something to keep an eye on. That phase is ending. What Iām watching right now is volume: enterprises moving their entire comment and conversation operations onto [...]
Jason Tremblay
July 15, 2026
The Signal
The Signal #003: TikTok, meet your new AI moderator
Hi there, Big week.Ā Chatti just landed on TikTok, your campaign analytics went fully transparent, and HubSpot got a lot more flexible. That analytics upgrade? You saw it cooking here last week. Plus a look at whatās about to land, including a completely reimagined platform thatās getting close. Two-minute read. Letās go. New this week Whatās [...]
Jason Tremblay
July 8, 2026
AI & AutomationCustomer Engagement
What Is the Best Way to Respond to Customer Questions in Social Media Comments?
The best way to respond to customer questions in social media comments is to make every response instant, accurate, and pointed toward conversion. In practice, that means automating answers to common, repetitive questions while reserving your human team for the complex, personal issues that genuinely need them. Speed is the single biggest factor in turning [...]
Brooke Tremblay
July 1, 2026
The Signal
The Signal #002: Your AI Just Got Harder to Keep Up With
Hi everyone, Big week. A more granular view into your billing, compliance you control, campaigns that stop the moment a contact converts, and alerts that make sure no lead ever slips. Plus a look at whatās about to land, including a first meeting with ChattiLiveā¢ Voice, speaking with an uncanny, human-like presence. Two-minute read. Letās go. New [...]
Jason Tremblay
July 1, 2026
AI & AutomationConversionIQ Q&A
How to Stop Competitors From Commenting on Your Facebook Ads
To stop competitors from commenting on your Facebook ads, you need an automated system that instantly detects and hides comments containing competitor brand names, product names, and domain links the moment they appear. Manual moderation is far too slow ā by the time a person notices a competitorās comment and hides it, the damage to [...]
Brooke Tremblay
June 23, 2026